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MyDifference and Woodside Sanctuary

by View Campaign

MySchool has rebranded to MyDifference, allowing shoppers to support charities like Woodside Sanctuary simply by shopping at Woolworths. By selecting Woodside Sanctuary as your beneficiary on the Woolworths App and using your MyDifference card, everyday purchases are turned into meaningful support at no extra cost.

Every time you walk through the doors of Woolworths, it feels like an ordinary shop. A few groceries here, a few essentials there—just part of the rhythm of daily life. But now, something small and powerful has changed. With the new MyDifference programme, that everyday moment becomes something more. A shopper taps their phone, selects Woodside Sanctuary, and continues down the aisles as usual. Nothing extra is spent. Nothing different is bought. And yet, somewhere beyond the shelves and scanners, a quiet impact begins to grow. A meal is prepared. A resident is comforted. A caregiver finds a little more support for the day ahead. All from something as simple as choosing kindness at checkout. Because now, shopping isn’t just shopping—it’s a way of making a difference.

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