
This campaign ends on 29 Feb 2016
About this campaign
#RAK16
We all want to do good but sometimes we might need a little push.
Building on the foundation of a viral, spontaneous act of positivity, Brent Lindeque, a young South African man turned the reckless drinking game #neknominaitons on his head, by using his nomination to instead perform a random act of kindness. By giving a homeless man a $2 meal, and using the power of social media to “pay-it-forward” his nomination went viral and to date has been viewed over 780,000 times.
More importantly it spawned thousands of similar videos, reaching and physically affecting and improving millions of lives and in addition created 3 dedicated feeding schemes in Canada, the USA and Ireland that are still running today.
While the act of being charitable, and doing good, is a natural one for most of us, it is often simply too difficult to fit into our daily work schedules.
The beauty of the #RAK16 movement, is its genuine simplicity. By Changing One Thing we all have the power to Change Everything, and started with a simple, small act that changes your own daily reality, even slightly, is as simple as paying for someones coffee, or parting with a pair of old shoes you never wear.
Last years campaign collectively trended for more than 2 months, helped millions of people globally & the hashtag reached over 90 million people in total.
Here is a list of great giving ideas to inspire your #RAK16, brought to you by forgood, #RAK16 and the GoodThingsGuy.com