This campaign ends on 30 Dec 2020
About this campaign
SOUTH AFRICANS STREAM FOR HELP: 1st for Women Insurance Partners With Lira, GoodLuck, Mariechan and Gigi LaMayne on a song that can save a life!
A familiar song produced in 1983 and taught in schools around the world as part of a sexual abuse prevention programme, has been given a reboot to raise funds to fight the second pandemic - women abuse in South Africa.
Introducing 1st for Women’s My Body (Stand Up) – a song that saves women’s lives. All funds raised from the streaming of My Body will be donated to the 1st for Women Foundation for its ongoing fight to end woman abuse.
During the #16DaysOfActivism, 1st for Women remembers and honours the lives lost to woman abuse. But remembering is not enough. 1st for Women had to take action, an action that makes a sustainable difference and an action that inspires and creates hope. 1st for Women has turned to the immense power of words and music to do this…
Songs are far more than just words to a tune. Songs captivate us, shape our thoughts and opinions, influence, and guide us. In fact, our very brain chemistry is affected by music.
Considering that music has the capacity to do so much good, 1st for Women wants to harness that good to bring about much-needed change to the attitudes, behaviours and beliefs that condone woman abuse through the power of song.
We've also included a bonus music video for you to watch below. But remember, funds are only raised from streaming the song - so get it on a playlist!
“The power of music and the plasticity of the brain go together strikingly, especially in young people.” Oliver Wolf Sacks (Neurologist)
1st for Women is an authorised insurer & FSP
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