PSL partners with #NOEXCUSE

The Premier Soccer League marked the first day of 16 Days of Activism against Gender-Based Violence by announcing a partnership with Carling Black Label at its headquarters in Johannesburg.

Players will be wearing armbands to support the fight against gender-based violence (GBV).

PSL Chair, Dr Irvin Khoza, urged players to send a strong message. “We cannot stop the violence but we can reduce it with platforms like this. It starts with the players, and everyone else must follow. As the PSL, we take gender-based violence seriously and want men to take full responsibility”, he said. 

Arne Rust, Carling Black Label Brand Director, said they partnered with the PSL, as part of the #NOEXCUSE movement against GBV, because they want to be part of the solution.

“We believe that people who drink our beer are champion men and need to set an example. We want men to renew their vows to their women and society as the person likely to abuse you is the person next to you. We urge all men to wear the no-excuse ring and armband as a sign of commitment,” said Rust. He said the partnership would last for as long as GBV exists.

Read the full article HERE 

Go to www.noexcusesa.com to make your #RenewALLVow and share to social media platforms to spread the word.