Ride a Mile in My Wheels. LITTLE EDEN CEO Wheelchair Campaign® 2026

Ride a Mile in My Wheels is a powerful, immersive experience that challenges CEOs and business leaders to spend one full workday in a wheelchair. It asks you to navigate your normal day such as meetings, corridors, parking lots, lifts, office spaces all from a completely new vantage point. This is not a symbolic gesture. This is lived empathy. This is the beginning of transformation. By physically experiencing the barriers faced by individuals who rely on mobility aid devices, leaders gain a deeper understanding of accessibility, equity, and inclusion and become catalysts for change within their organisations and communities. The 2026 CEO Wheelchair Campaign® is proudly co-sponsored by MasterDrive, reinforcing the importance of mobility awareness, road safety, and inclusive leadership. How You Can Get Involved. 1. Participate Commit to spending one workday in a wheelchair and experience the world the way thousands do every day. Your participation sends a powerful message about inclusive leadership. 2. Donate Your support directly funds the daily care of LITTLE EDEN residents: 3.Nominate Challenge a fellow CEO, community leader or business leader to take part. Transformation grows when it spreads. 4. Share Your Journey Capture your experience through photos or video. Your story will help shift public perception and will be featured on all our social media and website to inspire others to take action. Why Your Participation Matters: Purpose with Impact. Your involvement helps provide essential care and dignity to residents who cannot advocate for themselves. Lead by Example : Show your organisation’s commitment to inclusion, social awareness, and meaningful transformation. Tangible Value: Participants gain BBBEE advantages, tax benefits, and enhanced corporate social responsibility visibility. Exclusive Access: Receive an invitation to the official CEO Wheelchair Campaign® 2026 Launch on Friday, 27 February 2026, featuring media coverage and networking with influential leaders driving disability inclusion. Become the Leader Who Inspires Change Join us as we aim to raise R1.5 million to support some of South Africa’s most vulnerable and special individuals. Prefer to Reach Out Directly? info@littleeden.org.za ceowc@littleeden.org.za 011 609 7246