Forgood Data on Social Impact
for business
21 Mar 2018
South Africans view their time and skills as the ultimate social investment, says the data we've collected. 90% of a sample of over 6 000 South Africans who volunteered through our platform – a digital platform that connects people to reputable Causes where they can donate goods, volunteer or even offer their skilled services. There have been almost 14 000 social impact connections have been facilitated by the platform to date! Every day, South Africans give money and goods to people in need. Although these donations are incredibly helpful and meaningful to the Cause, when people want to make a social investment where they can be more involved in the giving process (and it seems the majority do), they volunteer their time in a way that resonates with them. That’s the value you can find in forgood, to ensure that their time is invested, not wasted. Our data not only reaffirms the need for volunteering programmes in both the public space and inside local businesses, it also provides invaluable feedback as to where and how Volunteers like to invest their time - education (24%), community development (19%), women, children and youth (18%) came out tops in terms of interest areas. Gauteng is home to 48% of the Causes listed on the platform, followed by 26% based in the Western Cape, and KwaZulu-Natal comes in third at 10%. One in four of the actions on the site are tech related – a sign that technology is disrupting the non-profit sector. Digging deeper into social behaviour data helps our team to create more focused and personalised experiences for Volunteers and corporates alike. We don’t do one-size-fits-all. The platform has more than 1 400 different opportunities and 500 social causes for people to choose from! If forgood has become the go-to site for ordinary South Africans looking to connect with reputable causes, forgood for Business is the specialist in managing Employee Volunteering Programmes in a way that matches corporate strategy with social impact. A significant portion of those almost 14 000 connections are coming from corporate volunteer programmes. Our data shows that South Africans, and millennials in particular, are eager to get involved in social projects, but they want a more personalised experience. Our volunteer programmes offer this in a way that improves collaboration, innovation and soft skill development. Sustainable volunteering leads to more activated CSI which in turn, leads to more sustainable support for the communities our Causes are involved with. The stats don't lie!
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