Introducing 1st for Women’s My Body (Stand Up)

1st for Women carried through the song’s themes such as consent and boundaries, and relaunched it as an inspirational, edutainment anthem with a strong call to action. The song encourages women to rise up, walk hand in hand and take a stand against woman abuse.  It reminds men and boys to do the same and put women first – no means no.

To help us bring our vision to life we collaborated with some of SA’s best-known artists. It is an honour to work with incredible women who share in our unwavering support of the fight against woman abuse. From Lira, Jules (GoodLuck), to Gigi Lamayne and Mariechan, as well as our brand ambassador, Zozibini Tunzi, each one of them is using their voice to amplify our message and to spread the message of My Body (Stand Up) far and wide. To bring our song to life visually, we also called on dancers who share our passion for the cause. They jumped at the opportunity and participated in our music video as a public service announcement. It was incredible to see the vibrant energy of all the amazing cast and crew on set – bringing together real people for a real cause.

But it doesn’t end here. We need you to share the message and raise the volume even higher, so that the world is singing along to the song that saves women’s lives. 

By downloading our song, you are making a tangible difference in the fight against woman abuse – ultimately helping to save lives. That’s because proceeds from all downloads go to the 1st for Women Foundation, which has raised R81 million for woman abuse causes to date. The money raised from My Body (Stand Up) will go towards our community programme in Diepsloot which focuses on the prevention of woman abuse and is supported by response initiatives that provide critical support services to victims of abuse. 

Now that you know just how important your download is, it’s time to take action. 

Stand up against woman abuse.

Download the song that save women’s lives now: http://ditto.fm/mybodystandup.

Here are a few reasons you need our song on your playlist:

• It’s a cool and catchy song, with purpose and meaning
• It features incredible South African female artists
• It’s the song that will be heard wherever you go this summer
• All proceeds go to the fight against woman abuse
• You join a community of women supporting women 

Ultimately, there is strength in numbers – the more voices we have, the louder the message and the bigger the difference we can make. In the words of Nelson Mandela: “Music is a great blessing. It has the power to elevate and liberate us. It sets people free to dream. It can unite us to sing with one voice. Such is the value of music.”

 

Sources:

• https://www.statssa.gov.za/publications/Report-03-40-05/Report-03-40-05June2018.pdf 
• https://africacheck.org/factsheets/factsheet-south-africas-crime-statistics-for-2019-20/ 
• https://www.aljazeera.com/videos/2020/08/09/in-south-africa-a-woman-is-killed-every-three-hours/?gb=true