Help LITTLE EDEN Society raise R10000 for our wheelchair campaign
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Seniors & People with Disabilities
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Help LITTLE EDEN Society raise R10000 for our wheelchair campaign
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Ride a Mile in My Wheels. LITTLE EDEN CEO Wheelchair Campaign® 2026 Lead the Change. Roll the Change. This March, in honour of Intellectual Disability Awareness Month, LITTLE EDEN Society invites South Africa’s CEOs and business leaders to step into a world too often overlooked; a world where courage is lived daily, challenges are constant, and dignity continues to shine despite the barriers. For 58 years, LITTLE EDEN has provided compassionate, 24-hour care to 300 children and adults with profound intellectual disabilities. Many of the individuals we serve come from underprivileged communities and have no family support. Their voices are quiet in society sometimes unseen, often misunderstood. This is where leadership matters. This is where you matter. What Is the LITTLE EDEN CEO Wheelchair Campaign®? Ride a Mile in My Wheels is a powerful, immersive experience that challenges CEOs and business leaders to spend one full workday in a wheelchair. It asks you to navigate your normal day such as meetings, corridors, parking lots, lifts, office spaces all from a completely new vantage point. This is not a symbolic gesture. This is lived empathy. This is the beginning of transformation. By physically experiencing the barriers faced by individuals who rely on mobility aid devices, leaders gain a deeper understanding of accessibility, equity, and inclusion and become catalysts for change within their organisations and communities. Stand a chance to win... Co-Sponsored by MasterDrive The 2026 CEO Wheelchair Campaign® is proudly co-sponsored by MasterDrive, reinforcing the importance of mobility awareness, road safety, and inclusive leadership. Exclusive Participation Incentive Business leaders who sign up to participate and make a donation of R55,000 before 26 February 2026 will stand a chance to win one of 20 Defensive Driving Courses, sponsored by MasterDrive. Value: R2,000 per course Draw Date: Friday, 27 February 2026 Draw Location: Official CEO Wheelchair Campaign® Launch How You Can Get Involved. 1. Participate Commit to spending one workday in a wheelchair and experience the world the way thousands do every day. Your participation sends a powerful message about inclusive leadership. 2. Donate Your support directly funds the daily care of LITTLE EDEN residents: 3.Nominate Challenge a fellow CEO or business leader to take part. Transformation grows when it spreads. 4. Share Your Journey Capture your experience through photos or video. Your story will help shift public perception and will be featured on all our social media and website to inspire others to take action. Why Your Participation Matters: Purpose with Impact. Your involvement helps provide essential care and dignity to residents who cannot advocate for themselves. Lead by Example : Show your organisation’s commitment to inclusion, social awareness, and meaningful transformation. Tangible Value: Participants gain BBBEE advantages, tax benefits, and enhanced corporate social responsibility visibility. Exclusive Access: Receive an invitation to the official CEO Wheelchair Campaign® 2026 Launch on Friday, 27 February 2026, featuring media coverage and networking with influential leaders driving disability inclusion. Become the Leader Who Inspires Change Join us as we aim to raise R1.5 million to support some of South Africa’s most vulnerable and special individuals. Prefer to Reach Out Directly? info@littleeden.org.za ceowc@littleeden.org.za 011 609 7246

