Who's who in the forgoodhood?

Introducing the crazy bunch of social impact creators who make up the teams at forgood!

Romy Heldsinger (CEO)

Romy is passionate about creating meaningful impact between people, corporates and Causes. She spent a good part of her career in the media & marketing industries, gaining experiences in areas such as publishing, television and digital marketing, until finding out her passion was “doing good” and wanted to work in an industry that allowed her to follow her dream.

While forgood is her primary job function by day, Romy also enjoys working with animals and is a mother to a twin boy and girl, Raphael & Sefora.

Mashadi Letwaba (Business Development Manager)

Mashadi is a BCom honours graduate from the University of the Witwatersrand, who believes in putting the customer first in everything you do. She enjoys creating memorable experiences that make people smile and is passionate about using technology to save lives.

Mashadi is also an entrepreneur at heart, running two businesses of her own. However, her most important job is being a mom of two.

Faye Pillai (Programme Manager)

Faye is passionate about many things but her top three are:

• Music
• Helping people
• Travel & Tourism

Faye’s passion for the first two are immeasurable and cannot be put ahead of each other. Faye’s career consists of a decade in strategy, marketing and brand management. She also has experience in project management and is especially passionate about growing team members to achieve their full potential.

Faye is a firm believe that with passion, motivation and a great attitude, anyone can triumph in the workplace. She enjoys travelling to new places, loves adventure, loves sport and her music collection is one of her prized gems.

Stephanie Makhlouf (Programme Manager)

Stephanie has over a decade's experience in Media, Public Relations and Client Service industries with a passion for building and maintaining customer relationships and delivering excellent service. One of her greatest achievements came in 2016 where she managed a client project delivering Christmas gifts to five charities across Johannesburg over three days with no budget.

A movie-buff at heart (with a collection of 800+ DVDs), she's a purveyor of the useless movie facts you never knew you always wanted to know. She considers herself a life-long student, taking every opportunity she can get to learn through podcasts, reading and documentaries. She's also a keen baker thanks to her Greek heritage and is the guru for the best foodie spots around town.

She considers her "why" to be: Adding value to people through my diverse set of skills so that they can reach their full potential. After living overseas for several years, she is more inspired than ever to help everyday South Africans build abundant lives and not only succeed but thrive.

Rudi von Staden (CTO)

Rudi is part of the Developer Team. He has been active in the nonprofit technology space since 2003 when he helped turn a student volunteer project into a successful NGO which helped Causes use technology strategically. He is a founder and board member of mLab Southern Africa, a tech startup lab based in Pretoria, and previously coordinated technical development at James 1:27 Trust, an innovative Cause which uses technology to enable information management, reporting, fundraising and sponsor relations within the Orphan and Vulnerable Children sector. He loves being in the overlap between technology and social impact.

Rudi is an avid bikepacker and the forgood team lives vicariously through his adventures.

Michelle Adler Rogoff (Operations Director)

Michelle is all things Operational – not only at forgood but at home with her two boys and husband Graham as well! She loves putting plans together and executing on projects as well as running the day-to-day office administration, finance and Human Resources of the business.

Hailing from the non-profit sector where she cut her teeth working for activist-based organisations in Khayelitsha in the Western Cape, Michelle brings a combination of experience from the NGO world and e-commerce thanks to her time spent at Superbalist and Takealot.com.

Michelle enjoys the outdoors and various sports and hopes to run the Comrades marathon one day.

Yanelang Motloung
(Software Developer)

Yanelang is a proud Computer Science and IT graduate from UKZN, now living the dream as a Software Developer! I thrive on tackling complex, brain-teasing logical problems and finding solutions that make a difference.

Being a dad is one of his greatest joys, and when he is not coding or problem-solving, you'll catch him cheering on his favourite sports teams with all the enthusiasm in the world.

"Energy flows where attention goes" – this mantra keeps him focused and reminds me that everything is energy, ready to be harnessed and directed towards our goals!

Lawrence Mothabela
(Software Developer)

Lawrence is a Software Engineer at Forgood, holds a BSc-Honours degree in Computer Sciences.

He is passionate about creating impactful solutions that make a difference in people's lives. A fun fact about Lawrence is his love for continuous learning and staying updated with the latest technology trends.

One of his favorite quotes is, "The only way to do great work is to love what you do" by Steve Jobs. This quote resonates with him because it encapsulates his belief in finding joy and passion in one's work to achieve excellence.

Chad Danker
(Front-end Developer)

Born and raised in Krugersdorp, Chad is passionate about innovative technology and its potential to improve lives.

Chad uses his skills to create user-friendly interfaces that are both aesthetically pleasing and highly functional. Holding a BCom IT Management degree from the University of Johannesburg, he leverages his expertise to develop technology solutions that meet and exceed user expectations.

In his free time, Chad enjoys hitting the gym, gaming, and spending time with his family. Anything that gets the adrenaline flowing is a welcome activity!

Esethu Mbulawa
(Ambassador)

Esethu is a faith-driven and purpose-led young woman with a background in Theology (BTh) and currently pursuing an Honours degree in Community Development.

Her journey in this field is rooted in a deep belief in transforming moments and creating lasting impact in people's lives. As part of her studies, she have engaged in practical work through Participatory Development (PT), which has deepened her passion for empowering, nurturing, and uplifting disadvantaged children and youth.

She is especially committed to the emotional well-being of her community. A family-oriented individual, she thrive in supportive roles, always willing to help and listen. Outside of her academic and community work, she enjoys playing netball, cooking and values strong, compassionate relationships.

“Small acts of love and service can transform lives - one moment, one person at a time.”

She love this quote because it speaks to the heart of why she does what she do. She believes that real change starts in the smallest, most intentional moments and through kindness, service, and presence, we can bring healing and hope to others.

Thato Nkosi
(Account Manager)

With a background as a soft skills facilitator, Thato brings heart, insight, and a deep sense of purpose to her work. Her years spent working closely with young people not only honed her communication and facilitation skills but also awakened her to the strength of her own compassion and the joy of seeing others grow.

She thrives in environments where meaningful work and human connection come together, and she’s most energised when collaborating with people who are passionate, intentional, and values-driven.

As a proud mother of two, Thato understands the power of patience, presence, and care, qualities that naturally flow into her professional life. She believes deeply in using her gifts, both the ones she knows and the ones she’s still uncovering, to serve the world around her. Whether supporting a team, contributing to a shared vision, or building something from the ground up, her goal is always the same: to leave every space and every person just a little better than she found them!

Phumlani Cele
(Account Manager)

Phumlani is a passionate youth empowerment advocate with a strong background in stakeholder engagement and programme coordination. With a career rooted in social development and impact-driven work, he has extensive experience in the non-profit sector and youth development programmes. His professional journey has been shaped by a deep commitment to poverty alleviation and to equipping young people with the tools they need to shape their futures.

A unique fact about Phumlani? He is a proud plant parent to a ficus named Bhambatha and a golden pothos named Maxeke.

A quote he lives by: “Freedom is the ability to choose.” This resonates deeply with Phumlani’s belief that true empowerment comes from equipping the underprivileged and youth with the skills and opportunities to make their own choices in life.